Article written by Lorrana Rodrigues Freitas and Daniela Osvald Ramos for the Intercom – Brazilian Society for Interdisciplinary Communication Studies.
Abstract
The objective of this study is to explore, based on the concepts of platformization and independent-contractor-only hiring policy, the degradation of journalists’ work in Brazil. This article proposes to describe the details, impacts, repercussions and contexts in which the relationship between platformization and pejotization within journalism fits. The work is based on the notion of platformization of journalism to, more broadly, discuss its varied relationships with the work of journalists, focusing on how praxis is greatly influenced by the platforms’ business models and the algorithms present in the digital environment.
Keywords: Platformization; Digital Work; Independent-contractor-only; Journalism; Digital communication.